Hey there! 👋 I’m a Vienna-based freelance designer with a focus on digital design and branding.
What I do
UI / UX DESIGN
MOBILE
WEB
BRANDING
GRAPHIC DESIGN
CREATIVE DIRECTION
ADS
A selection of my projects
MyGroove / Red Bull
To promote the MyGroove iOS/Android App and sell subscriptions, I was asked to design and prototype a vibrant marketing website including webshop and account/susbcription handling areas.
UI / UX DESIGN
WEB DESIGN
MOTION DESIGN
ARGE Waldveredelung / BFW
ARGE Waldveredelung is an association with about 300 members from forestry and science – supported by the BFW (Austrian Research Center for Forests). I was asked to design a website that would allow their members to stay up to date, register for events, order books and pay their membership fees. The goal was to create a well-organized, yet modern looking site that would appeal to members of all ages and encourage new ones to join.
UI / UX DESIGN
WEB DESIGN
DESIGN SYSTEM
MyGroove / Red Bull
As a daily working tool for annotators and reviewers, MyGroove wanted to build a browser application to view, filter, annotate and review user recordings for machine learning purposes. As a design lead, I set up a design system and built the user interface for this web app.
UI / UX DESIGN
WEB APPLICATION
DESIGN SYSTEM
DATA VISUALIZATION
sweet lemoni
sweet Lemoni curates furniture pieces from renowned European manufacturers and established brands, uniquely upholstering them with exclusive fabrics to create special editions not found elsewhere. As the design lead, I was responsible for developing their visual identity and designing their website and webshop.
BRANDING
UI / UX DESIGN
WEB DESIGN
CREATIVE DIRECTION
MOTION DESIGN
DIGITAL ADS
Wiener Dirndl
I collaborated with Wiener Dirndl, a Vienna-based FMCG startup, to develop a visual identity for their organic liqueur. My responsibilities included creative direction, designing their webshop, various products, as well as print and digital promotional materials.
BRANDING
UI / UX DESIGN
WEB DESIGN
DIGITAL ADS
MOTION DESIGN
CREATIVE DIRECTION
Julia Sophie
Julia Sophie is an Austrian design studio that specializes in crafting high-quality handmade bridal wear and accessories. I was assigned to develop a clean and impactful corporate design, along with a prestigious website to showcase their collections.
BRANDING
UI / UX DESIGN
WEB DESIGN
CREATIVE DIRECTION
simiæn
simiæn was founded by two Vienna-based industrial designers. Specializing in crafting design products from stone and lichen, they approached me to design and develop their website and webshop.
UI / UX DESIGN
WEB DESIGN
Multiple clients
Various works
BRANDING
CREATIVE DIRECTION
GRAPHIC DESIGN
PACKAGING
MOTION DESIGN
ADS
What I do
UI / UX DESIGN
WEB DESIGN
BRANDING
WORDPRESS-DEV
MOTION DESIGN
CREATIVE DIRECTION
DIGITAL ADS
REFERENCES
A1 Telekom Austria, ARGE Waldveredelung, Boehringer Ingelheim, BFW (Bundesforschungszentrum für Wald) BRAUN, Caritas, CommunAid, dieSaremas, Durgol, Graf Isola, INNIO, Julia Sophie, Lotus Bakeries, Mezziebox, MyGroove, Neudoerfler, Red Bull, PwC, Region Urfahr West, Rio Mare, simiæn, SonST, Strategy&, SW Umwelttechnik, sweet lemoni, TeleButler, Trzesniewski, UE Ultimate Ears, VELUX, Wiener Dirndl, WKO, XXXLutz
David Kraemer © 2025 All rights reserved.
