Wiener Dirndl is a Viennese company that develops both alcoholic and non-alcoholic products from the Dirndl fruit a.k.a. cornelian cherry and distributes them through retail outlets (AT: BILLA/SPAR) as well as through its own webshop. Wiener Dirndl always sets itself strict goals in ecological and social terms. I have been accompanying Wiener Dirndl since 2019 as "Head of Creative" and am responsible for continuously strengthening and developing the brand. Building on an existing logo and the Dirndl Liqueur, I have expanded the branding to the present day and visually developed all digital as well as analog touchpoints.